For three years I have been the chapter leader of Ladies, Wine & Design, Moscow. At the start, we were provided with the general design system from the Head Quarters but later on decided to redesign our chapter’s identity. Through thorough research, we developed a vibrant and flexible system for our social network, YouTube channel, Podcast, presentation materials, and Merch. To explore the full story of our community, including our design journey, click the case study link below.