My consultations are designed for people in creative industries and their clients. Over several years of consulting, teaching and project management, I have learned to search for contractors, get out of a professional crisis, build and work with teams, make projects without editing, set up a workflow and leave behind motivated and satisfied people. You can contact me on all of these for one or more consultations.
Lack of experience in evaluating work and a fresh look from the outside
Account work that is not clear, for example, working with clients or budgeting
A need for a mentor who will give proper feedback
Lack of self-confidence, especially in a new profession or in a professional switch
Problems with the start and where to get the base
Difficulty finding a job
Portfolio review and an appeal to the dream team
Working with and simplifying the design system
Social networking and self-presentation
Designers & Art Directors
Can help with:
Assembling and managing a team
Get over the fear of large and complex projects
Lack of knowledge on how to build design pipelines
Lack of knowledge on how to work with a client
A fresh look at the project from the outside
Knowledge of budgeting, estimates, KP
Creating a friendly atmosphere in the team
Speeding up work on templates and systems
No strength and desire to work further
Fear of publicity and public talks
Understanding the production processes
Fear of changing the life
Clients looking for designers
Can help with:
Not clear how to start a design project
Working and navigating the current design team
Improving existing products or services
Understanding design processes and building them in-house
Understanding design costs
Evaluation of the existing style, highlighting problem areas and understanding what to do next.
Preparing the brief and gathering specialists needed
To all the others
Can help with:
Solving problems within the team
Fear of making public talks
A systematic analysis of the project or product
Sad and no one to talk with
Cases where I can't help:
I’m not a psychologist or coach, but sometimes you need them to solve your problems. In this case, I will draw your attention to it and advise specialists.
I don’t work with motion, video and 3D. I’m capable of giving you advice and sending you to the specialists. However, I won’t be able to consult you on hard skills.
I’m not a marketer or PR specialist and won’t be able to teach you how you sell your product. But I will give advice on how to make it better and will share my thoughts.
Started designing in 2008.
In my life, there have been many professional difficulties that I have learned to work with.
Gathered a dream team that was motivated and happy to work under my leadership without monetary incentives for a non-profit LW&D project. And my contractors speak warmly about the quality of the joint work.
I am an active member of the International Society of Typographic DesignersISTD
I have been self-employed since 2017 and manage clients on my own
I have been teaching, lecturing and recording courses since 2015
I write publications, perform at festivals
I have a structural mindset, I think in systems and optimization
I can give delicate feedback and explain complex things in simple word
Our meeting will last 60 minutes. If we run out of time, we will continue the existing meeting with an additional payment or schedule a new one.
We will meet on Zoom, in the office or in person if we are in the same city.
Please, send me the main request and files for work in advance, this will make the consultation will be more productive.
During our consultation, we will discuss your main request. I will give steps to solve your problem, whatever it may be. You are free to ask additional questions.
After the meeting, I will share a summary of our conversation in Notion with you.
Depending on the request, the result of the meeting might be different. Someone will receive support, someone will get an action plan and someone will understand the work processes.
I work on full prepayment before the meeting. If you cancel an appointment without a valid reason 24 hours or later, then I’m keeping the prepayment. If I cancel an appointment for no good reason 24 hours or later, I will refund your deposit and the next session will be 50% off.
The consultation pack of 10 meetings will be 20% cheaper: € 800 / € 1200 / € 2000, accordingly
For designers and art-directors*
For companies and teams
* It’s important for me to give the newbies and freelancers a chance to contact me at a smaller price than companies because it is always hard at the start to find money for help when you really need it. Hope you understand.
Request: analyse and improve the current branding project for Amazon Number of consultations: 1
Feedback: Kate, thank you! It was interesting and useful 👍 we found important nuances to work on.
It was great that we had a proper conversation without only listening to you. We liked the good points you highlighted about the logo, and I hope we will be able to improve it. We liked your idea of developing the package, and we want to use it on other jars as well. Thank you for advising us on a book and some design principles to consider. We need to study them.
We got a lot of valuable new ideas that we plan to include in our designs. Even though it was an educational consultation, it was very easy and funny✨ Great 👍🏾
GORA Design Team
Request: analyse and develop the current branding project Number of consultations: 1 Feedback: I am an experienced freelancer and for me, the hardest thing on freelance is the inability to reach a colleague at any time to discuss your project and ask for a fresh look and advice. Especially if you are stuck, unsure about your decisions or just unable to see the weak points after long hours of work. Exactly at this moment, I came to Kate for a branding consultation: I have already done a lot on this case, overcomplicated the design system and wasn't sure about the solidity of the whole identity. My request to Kate was to analyse the firmness of the visual system, highlight weak points and give recommendations for improvements.
For one hour Kate answered all my questions, showed me how to improve the logo right in Adobe Illustrator, and gave some advice on basic creation and checking of visual systems as a bonus. Separately I want to mention that the feedback was highly gentle, very focused, tactful and without any personal judgement. If I had such an Art Director back at my office, I wouldn't quit :) And seriously — this consultation was a valuable experience. When you are all alone in a profession then competent and gentle feedback is like an anchor in the wild sea, helping you to feel confident and find the starting point.
Graphic Designer, Art Director
Request: prepare a portfolio for a big IT-company Number of consultations: 1
Feedback: I decided to apply my CV to big corporations and do this systematically, where one of the steps was consultation with you. In the stage of collecting projects (I thought I did not have enough) and consulting with friends (I was afraid to show the works) on what projects to pick up, I already started believing that I may succeed and I'm good enough :)!
And during our consultation, everything was assembled and I fell myself on the home straight for action. Your consultation helped me and gave me confidence that I still feel, that I'm not dumb. My initial request was in analysing my works in terms of the commercial sphere.
(If we have started with my weak points I would have melted down, because I know I have them and the main thing is that I don't understand the commercial industry in general. This lead me to a thought, that hard skills are ok, and for soft skills, I need to work as a junior in a big company for onboarding and further understanding).
And during our talk, you proved my level is enough and that each company's requests are unique. And I understood for myself that I need to research people, crews and projects more to understand how they were done.
Well, was awesome ✨❤️
Design Lead of Strategic Partnership VK
Request: prepare public talk and presentation for it Number of consultations: 1
Feedback: Kate, I want to thank you for your work. When I saw your performance, I realised I need to come to you. And you solved my request at 1000%. We discussed all steps of the work and all was done perfectly. You supported me, which was essential for me. And of course, your design professionalism is obvious. If you start working, choose a pro — my work principle. I'm sure we will work again someday. It's great luck to find such responsible and loving-what-they-do people ❤️
Request: help with a project and develop hard and soft skills Number of consultations: 7 Feedback: In the beginning, Kate helped me with my first branding project. I had less than one year of experience, I just started my career in design and really lacked advice and insights.
First of all, Kate's client approach is very delicate and careful. Despite the fact I was a newbie, she highlighted my strengths and motivated me to develop, softly giving advice to improve the result.
Kate pays a lot of attention to personal qualities and psychological comfort, she is flexible in communication and always knows the right words, which motivated me.
Kate's design views appeared very close to mine. Thanks to her, I developed my typographic, flexible design, identity and many other skills. She also taught me important soft skills for a designer. We talked a lot about business communication, time management and creative and technical balance.
We continue our meetings for now, I still have things to learn. Kate shared a valuable experience and knowledge with me, but most of all I'm thankful for my inspiration and desire to work after each consultation.
Request: print consultation Number of consultations: 1
Feedback: I already know Kate for a long time. First what I've heard about her was that she spends endless time at print offices working for the best result. She was so devoted to what she did, that never stopped until everything was perfect. Her profeccionalis and persistance inspired me.
After many years I needed to solve some design problems. It was important to get a proper and focused consultation. We discussed all my questions and Kate was explaining me unclear moments. She explained everything very thoroughly and in all the details needed and now I have no more questions.
This consultation was not only useful but pleasant as well. Kate created a friendly and comfortable atmosphere. Thanks a lot!
Graphic designer, clients: Forbes, Leo Burnett Moscow
Request: analyse current projects and help with pricing Number of consultations: 2
Feedback: First of all — thank you! The consultation was awesome and I'm happy we met and talked. My request was to look at my projects from aside. Now I don't have a design team or an art director in my work practice to discuss problems and decisions. In the end, I got not only work advice but something much more important.
We managed to discuss two projects: a personal and a client's one. They are both in different stages, but both lack a fresh look. In my personal project, we discussed technical moments: logo composition, typeface and colour selection. In client's one we — vector for development and communication with a client. During one meeting we touched not only technical issues but communication psychology with myself and clients as well. I got a variety of directions from my current position in both projects — and I feel that this is exactly what I need right now.
The most valuable thing was the knowledge exchange. That was a unique knowledge that is not taught in design courses and books, and that can only be taken from another person. Kate shared examples from her practice and showed me the design work from the inside. This is very important and helps to look at your work more confidently. So if you lack human communication — consultation is a great choice.
Besides, communication with Kate is a pleasure on its own thanks to her easy approach and sense of humour (that perfectly matches her professionalism and serious attitude).
Graphic Designer & Art Director
Request: portfolio review, working processes, general analysis of projects Number of consultations: 2
Feedback: For a long time now I feel that I urgently need communication from people in the design industry and a qualified look from the side at what I am doing, to understand where I am going. I had a consultation with Kate Shash, Graphic Designer and Art Director, as well as a Chapter Leader of Ladies, Wine & Design, Moscow, where I volunteered for half a year already. I want to share my feedback and what I have got from it.
First of all, I want to thank Kate for her time and resources. Secondly, our communication was very productive. I had several points to discuss: work direction (what projects do I have now and how to call them), portfolio review (to what direction do my current works belong and how to improve them, what should be taken away), questions about time management and working processes.
Kate asked me a lot of clarifying questions, so she can understand me as a specialist more and I looked at myself from the side and analysed myself as well. She considered most of my portfolio projects very thoroughly. It was very valuable because it is a usual thing that your eye becomes not as sharp as at the start and it's hard to keep the clarity and easiness of layouts.
You need a qualified look from the side. And besides the time management theme, Kate shared her working processes, how she sets up priorities, talked about pricing and how to count your rates. And of course, talking about psychological aspects, self-critique and self-devaluation are epic failures for me as always.
I want to thank Kate again for her professional and qualified approach. Kate is a person, who knows how to highlight mistakes and weak points but will show you your strengths and positive moments as well.
And above all, it's just very cosy, warm and safe with her. Kate, rays of goodness to you!
Request: help in notebooks production and technical nuances Number of consultations: 1
Feedback: We make sketchbooks. Part is printed in Tumen and another part in Latvia. This year I decided to extend the variety of our products. And among all, to make useful notebooks for education. I looked for producers in Russia who could help us with these threads sewing, not paperclip ones. I didn't succeed. And we got rejected in Latvia as well.
But last year I met marvellous Kate, who is not only a bookbinding master, but a paper maniac, just like me))
I got the idea to ask Kate if she can teach me sewing and consult on bookbinding. It turned out, that she is consulting this for a long time already. This was the perfect solution to my request. During the consultation, Kate answered all my questions about sewing machines, their management and purchase. She told me about threads, bobbins, needles and other stuff. Showed how to adjust sewing processes, told me about secrets and nuances of printing, how to prepare paper blocks for sewing and what to do next. I tried sewing by myself, it was also a very important part of education.
I had one thought after — how many mistakes I could have done, how much time wasted could be there, if I started by myself, without this master consultation.
Usually, the most profitable personal or business investment is to get help from a pro. I'm happy I followed this way. Thank you, Kate ❤️
CEO at bloknot.gift
Запрос: Я графический дизайнер и в этой области работаю уже около 5-и лет. С самого начала своего карьерного пути меня всегда сопровождало желание открыть свое собственное дело и я, наконец-то решила к нему прислушаться. Понимая, что мне требуется менторство в некоторых вопросах, первый человек, о ком я подумала, была Катя. Я обратилась к ней за консультацией и ни разу не пожалела 🙂 Количество консультаций: 1 Отзыв: Катя, спасибо большое за консультацию. Информация, которой ты поделилась, была мне очень полезна. Отдельно хочу поблагодарить за небольшой конспект с обсуждаемыми вопросами и ссылками на доп. материалы. До сих пор иногда к ним возвращаюсь 🙂 Вопросов было много, и я боялась, что мы не успеем все их обсудить. Но благодаря твоему профессионализму, четкости и навыку тайменджемента уровня «бог», мы успели затронуть каждый из них. Все стало яснее и уже не казалось таким страшным и сложным)
Мои вопросы касались разных аспектов: формирование дизайн-команды, как наладить процесс работы внутри нее, бухгалтерский учет и документы.
Катя поделилась со мной необходимой для меня информацией по каждому из них, а дополнительный небольшой конспект с вопросами и ссылками исчерпывающе дополнил все ранее сказанное. Консультация длилась час, информации было ровно столько, сколько я смогла бы обработать. Разговор был полон полезности и поддержки.
Катя — специалист с высокой экспертностью, чуткий и компетентный ментор и чудесный человек. Очень рекомендую! В будущем планирую обратиться к ней за дополнительной порцией знаний и мотивации ❤️
Графический дизайнер / Арт-директор / Ментор
Запрос: помочь с переходом на руководящую должность, публичная деятельность Количество консультаций: 6 Отзыв: Я приходила к Кате с 2 разными запросами.
В первый раз, когда впервые столкнулась с переходом из дизайнера, работающего только руками, в более менеджерскую позицию. Это был новый и волнующий для меня опыт, и самое сложное в той точке было понять за что браться и с чего начинать. Катя за несколько сессий комплексно разобрала мою проблему. Дала практические советы по ведению операционки и управлению командой, а так же посоветовала много ресурсов по софт скилам «хорошего менеджера».
Второй раз я обращалась с запросом, что хочу начать заявлять о себе в дизайн-сообществе, но опять же, не знала с чего начать да и «кто я вообще такая чтобы что-то рассказывать о себе». Для меня в тот момент это была довольно «щепетильная» тема, т.к. я даже себе не до конца могла признаться для чего я это хочу делать. Очень хотелось обратиться к понимающему человеку, который не осудит, и будет готов услышать мои мысли и рассуждения. Катя помогла мне наметить первые шаги, рассказала свой опыт, и главное, здорово поддержала меня в моих идеях.
Product Design Lead, Chapter leader of LW&D, Moscow
Request: help to make work strategies (pricing, processes), develop hard skills Number of consultations: 2 Отзыв: I have learned how to set up prices for clients for print designs (by the way, we didn't find a financial compromise on the current project, but this didn't change my views).
I learned nuances in typography and layouts. I still use these lessons in my current projects.
You helped me simplify my view on voluminous projects, dividing a big elephant into small pieces. I learned to start projects easier.