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Working with clients
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Packaging
Holy Berry
Packaging and coffee cups for coffee roasting company.
Holy Berry
The main trick is that each set of design must follow two rules:
1. Only white pack (cheap and fast production)
2. Division between mono sort, alternative and mix coffee.
Client knows better
Usually a designer believes that he can create whatever he wants. But in fact, only client knows the limitations of his own business
In this case the trick was the speed and cost of production: the company is small, so they have a big variety of tastes, not the amount. So each time they have 10-15 kilos of coffee — they need no update the cover. That's why they have the most neutral white pack and all-info-label, that can be printed in any printing house at a small cost.
Some credits
Thanks for Alexey Avduevskij for awesome renders
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Type Today
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